Preparing For The Unknown Future: Strategies For Corporate Restructuring

Every business takes certain risks, which begin the moment of its inception. Risks that come from the stability of the market, the changing interests of the customers, the quality of third parties associated with the production of your product - these are all potential worries that everyone has to cope with.

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When looking deeper, you have further in-house risks that also have to be considered. Your employees might not be up to task to handle a situation. A PR disaster could grab hold through social media before you have the chance to react. A scandal within the higher tier of management could unfold. Everyone involved in a company potentially faces these issues.

Try as you might, you will never think of every possible eventuality that could come to pass. The choices are too endless, and you can't predict the future. If you could, you would already be obscenely wealthy and powerful, a beacon in the business world that could never be extinguished.

What you can do is accept the reality of a developing crisis and that is that restructuring is inevitable.

There is not a company in existence that will not at some point face the need for restructuring. Whether it be a minor set of changes, or a complete overhaul of development of production, a time will always come where change is necessary.

Even if that restructuring doesn't come from a catastrophic event, restructuring can be used to freshen a business plan that has gone stale. No brand that remains the same will be able to compete with new or changing competitors. However intimidating the prospect may be, restructuring can be a good thing.

Being prepared is your best defense, both against unpredictability, and in preparation for eventual restructuring. You should have a clear strategy that is tailored to fit the future vision of your company. Once that strategy has been drafted, you must make sure everyone within your staff understands it, and why it was created in the first place.

Having everyone on board will make the implementation of your strategy run smoothly from beginning to end.

If being prepared for restructuring is important to you, then this presentation is one you can't miss. At the Chemical Sales and Marketing Toolbox in Berlin on the 3rd and 4th of June 2014, Lukas von Hippel will show you how to plan for the future without knowing what it will be, create a valid strategy that will push you through even the most difficult times for your company, and motivate your workforce to adapt to any necessary changes.

From there, you will also find out how to communicate your intentions clearly to the market. Speak to your customers in a way that immediately connects them to the coming adaptions within your business plan. It will also include a case study so you can see the principles in action.

Content: Silvia Bajakova (production manager, EBCG)

Cover image: Berlin skyline.

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